Is it within the power of organizations to look around corners and see in the dark, to spot and remove reputation risks before they cause massive destruction?
From diversity and inclusion to climate action, these generations are holding brands accountable for making a positive impact. Is your company doing enough to meet their expectations?
Millennials and Gen Z are key to the success of companies and brands. They are aware of their power - and you should be, too.
How much should we care what brand experts and other social media commentators (including me) are saying and predicting about Standard Life Aberdeen’s rebrand to Abrdn?
Millennials and Gen Z have clear expectations for brands in a post-Covid world. They will reward or punish brands depending on how they act towards the issues that matter to their generations.
