From diversity and inclusion to climate action, these generations are holding brands accountable for making a positive impact. Is your company doing enough to meet their expectations?
How much should we care what brand experts and other social media commentators (including me) are saying and predicting about Standard Life Aberdeen’s rebrand to Abrdn?
Millennials and Gen Z have clear expectations for brands in a post-Covid world. They will reward or punish brands depending on how they act towards the issues that matter to their generations.
From diversity and inclusion to climate action, these generations are holding brands accountable for making a positive impact. Is your company doing enough to meet their expectations?
How much should we care what brand experts and other social media commentators (including me) are saying and predicting about Standard Life Aberdeen’s rebrand to Abrdn?
Millennials and Gen Z have clear expectations for brands in a post-Covid world. They will reward or punish brands depending on how they act towards the issues that matter to their generations.
BAME people want social change and racial equality. They believe that companies and their leaders can make a real difference and they want to work for employers that take a stand on the issues that matter to them.
The price of consumers’ and stakeholders’ support in an age of low trust and high uncertainty is purpose with proof, radical transparency and a seat at the table.
Passive fund managers are becoming more "aggressive" and putting corporate executives on notice that purpose is important to gaining their trust and support.