What are focus groups and why do they matter? I did my first podcast with Steffen Ruffenach and Mark-Steffen Buchele of the Measurement Mashup to answer these and other questions about one of my favourite ways to understand what people care about: focus groups.
Guess what? If you really listen to people they will tell you (almost) anything. In addition to explaining why I think they matter more than ever, I share some of my favourite experiences over the years. Hope you enjoy it.
LINK to PODCAST: Measurement Mashup-Focus groups