The Future of Corporate Reputation: Building an opportunity oriented reputation culture

How do European corporate communications professionals see the future of corporate reputation?  This pan-European survey of senior in-house professionals shows how managing reputation for opportunity as well as risk reduction is increasingly seen as a powerful source of value creation. 

This report is third in the ‘Future of …’ studies Phil Riggins conducted while a Partner at Brunswick.  The other studies (Future of Corporate Communications and Future of Stakeholder Engagement are also available on this page). Click the link below to open a PDF of the report.

LINK to PDF:The future of corporate reputation report